2 – How is digital marketing evolving with the emergence of new technologies?

Digital marketing is constantly evolving with the emergence of new technologies. For example, artificial intelligence (AI) and machine learning enable advanced personalization and automation of marketing processes. Chatbots and voice assistants improve the customer experience and ease of access to information. Augmented reality (AR) and virtual reality (VR) technologies offer immersive engagement opportunities. It’s important to stay up to date with technology trends and explore how they can be strategically integrated into our digital marketing campaigns to stay competitive and offer an innovative experience to our target audience.